The process of building an image of a brand/company/product in the eyes of target audience/customer is termed as branding. This marketing process aims to create an identity for a product/symbol/firm by indicating the peculiar characteristics of that entity. Enterprises emphasize on custom branding exercise to help customers remember the brand, establish trust among customers, and stand apart from their counterparts. Thus, to differentiate your brand from your competitors, opt for a proper branding activity to increase brand value and acquire new consumers.
Promotion refers to the process of expanding reach of brand name or knowledge of product/service among customers. Promotion can be done through live events, business cards, websites, advertisements, or brochures/flyers. As the world has gone digital, promotion through websites and social media platforms has become the norm. With increasing visibility of product name or brand name on internet, business entities can increase sales and revenues considerably.
